Aplicación de la comunicación organizacional en la consolidación de la imagen corporativa de supermercados metro
Date
2017-02-03
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Inca Garcilaso de la Vega
Abstract
La investigación titulada APLICACIÓN DE LA COMUNICACIÓN ORGANIZACIONAL EN LA CONSOLIDACIÓN DE LA IMAGEN CORPORATIVA DE SUPERMERCADOS METRO, tiene como objetivo determinar la influencia de la aplicación de la comunicación organizacional en la consolidación de la imagen corporativa de Supermercados Metro. Se utilizó para alcanzar dicho objetivo el método deductivo, inductivo y descriptivo y un diseño no experimental, asimismo se aplicó la encuesta a una población constituida por 220 trabajadores del área de comunicaciones del Centro Comercial Metro . Al calcular el tamaño de la muestra se trabajó finalmente con 140 personas. En cuanto al instrumento de recolección de datos tenemos al cuestionario que constó de 16 ítems de tipo cerrado, los mismos que se vaciaron en cuadros en donde se calcularon las frecuencias y porcentajes, complementándose con el análisis e interpretación de los resultados, lo cual nos permitió contrastar las hipótesis. Finalmente se concluyó y recomendó en estrecha relación con los problemas, objetivos e hipótesis planteadas.
The research titled IMPLEMENTATION OF COMMUNICATION ORGANIZATIONAL CONSOLIDATION OF THE CORPORATE IMAGE OF SUPERMARKETS METRO, it aims to determine the influence of the implementation of organizational communication in consolidating the corporate image of Metro Supermarkets. It was used to achieve that objective, deductive, inductive and descriptive method and a non-experimental design also surveyed a population consisting of 220 workers the area of communications Metro Mall was applied. In calculating the sample size was finally worked with 140 people. As the instrument of data collection have the questionnaire consisted of 16 items of closed type, the same as were emptied into boxes where frequencies and percentages were calculated, complemented by the analysis and interpretation of results, which allowed us the hypotheses. Finally it concluded and recommended closely with the problems, objectives and hypotheses.
The research titled IMPLEMENTATION OF COMMUNICATION ORGANIZATIONAL CONSOLIDATION OF THE CORPORATE IMAGE OF SUPERMARKETS METRO, it aims to determine the influence of the implementation of organizational communication in consolidating the corporate image of Metro Supermarkets. It was used to achieve that objective, deductive, inductive and descriptive method and a non-experimental design also surveyed a population consisting of 220 workers the area of communications Metro Mall was applied. In calculating the sample size was finally worked with 140 people. As the instrument of data collection have the questionnaire consisted of 16 items of closed type, the same as were emptied into boxes where frequencies and percentages were calculated, complemented by the analysis and interpretation of results, which allowed us the hypotheses. Finally it concluded and recommended closely with the problems, objectives and hypotheses.
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Keywords
Aplicación de la comunicación, Organización, Consolidación, Corporativa, Supermercados, Application of communication, Organization, Consolidation, Corporate, Supermarkets